Honda is seeking to revive the luxury brand and attract younger buyers with the ILX. It will start from between $25,000 and $30,000, said Lee DaSilva, a product planner. Almost a quarter of the 40,000 ILX sedans the company plans to sell each year will be hybrids, he said. Equipped with a 1.5-liter engine, it will be Acura's first gasoline-electric auto.
“Everybody cares about fuel costs,” Michael Accavitti, Honda's vice president of U.S. marketing, said in an interview in Chicago in advance of tomorrow's auto show. “I don't care how much money you make.”
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